Friday, January 20, 2006

Blue Cocktails Go Down Well, Food Tough To Swallow

CAMARILLO, Calif. (Wireless Flash - FlashNews) – If it’s yellow let it mellow, but if it’s blue drink it down.

That’s the advice of graphic designer and color expert Barry Ridge who says trends in blue foods for football playoffs are unwise, but blue cocktails are okay.

The new trend is to show support for teams in the playoffs by coloring food with their jersey colors, and this year a lot of the teams are blue. The Pittsburgh Steelers, Seattle Seahawks and the Carolina Panthers all wear some shade of blue.

Ridge says humans naturally shy away from blue foods like dips, cookies and cakes.

But, making blue cocktails in the shade of your favorite team is more appealing. That’s because of high-end alcohol brands, as Ridge explains, “Based on packaging of Skyy Vodka and Bombay Gin, it’s part of the marketing.”

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