Publisher Greg Oehler will launch the west coast version, The Hollywood Dog Magazine, at a launch party this Sunday (Aug. 28) in Beverly Hills.
Event highlights will include a live Queer Eye for the Scruffy Dog makeover for some bedraggled bowser.
Oehler says the new mutt magazine will have a Hollywood angle, featuring more celebrities and their dogs. Hillary Duff and her Chihuahua Lola will grace the cover of the premiere issue, while stars Tori Spelling and Drew Barrymore will follow in subsequent issues.
Oehler says The Hollywood Dog Magazine may share some of the same editorial content as its east coast sister mag but will be edgier, have a new design and a distinctively different look.
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