Kirchner has taken $5000 of her own money and is re-shooting the commercial to show that Trump was wrong about her having a lack of leadership skills.
Kirchner is foaming because she believes Trump damaged her business reputation, and figures that if he can attack her, she is going to attack him back.
Heads at Dove are encouraging her to redo the commercial, although Kirchner says they wont be able to use it. However, she says it will be aired by Inside Edition.
She says if NBC and Trump were smart enough, theyd show the commercial in the board room of the finale, but Kirchner says Trump isnt smart enough to show it.
In her words, All I want to do is make a noise.
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