Thats the premise of Nicorettes latest national ad campaign, which uses the tagline, Quitting sucks. Nicorette Makes It Suck Less.
The unconventional ads sympathize with smokers because as it turns out, the average puffer tries to quit up to nine times before doing so successfully.
Execs at GlaxoSmithKline, which produces Nicorette, think its important to confess that quitting isnt easy but its also not impossible.
Theyre focusing on the process of quitting rather than the need to quit so smokers dont feel discouraged.
The ads address the challenges of quitting through a Suckometer that measures the suck level of a smokers craving.
Nicorette can curb those cigarette cravings from sucks a lot to sucks less.
The ads can currently be seen on networks like ABC, CBS, NBC, and on Nicorette.com.
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