That’s the premise of Nicorette’s latest national ad campaign, which uses the tagline, “Quitting sucks. Nicorette Makes It Suck Less.”
The unconventional ads sympathize with smokers because as it turns out, the average puffer tries to quit up to nine times before doing so successfully.
Execs at GlaxoSmithKline, which produces Nicorette, think it’s important to confess that quitting isn’t easy – but it’s also not impossible.
They’re focusing on the “process of quitting” rather than the need to quit so smokers don’t feel discouraged.
The ads address the challenges of quitting through a “Suckometer” that measures the “suck level” of a smoker’s craving.
Nicorette can curb those cigarette cravings from “sucks a lot” to “sucks less.”
The ads can currently be seen on networks like ABC, CBS, NBC, and on Nicorette.com.
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