Ruff Wear a company that sells products for active, adventurous dogs has just come out with their Big Eddy Float Coat, a doggy life jacket.
According to company spokesperson Susan Strible, its modeled after high-end human flotation devices, so Fido will be safer than ever in the water.
The Float Coat is meant to help pups swim without tiring as much, and since its so comfy and durable, its a hit.
Strible says some doggy users get so accustomed to their Float Coat, they refuse to go in the water without it.
She explains, Once its on, they feel fearless. It makes it easier for them to doggy paddle and enjoy the water.
The life jacket comes in various sizes, and both chihuahuas and English bulldogs alike can use it.
The handle on top of it makes it easy for owners to pull their pups on and off boats.
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