Thursday, March 13, 2008

Author Sniffs Dirty Sneakers

WARWICK, R.I. (Wireless Flash - FlashNews) – One renowned scent psychologist is sticking her nose in other people’s stinky business.

The 33rd Annual Odor-Eaters Rotten Sneaker Contest is stinking up Montpelier, Vermont, on March 18, and eight kids will compete to see whose tennis shoes have the worst stench to win $2,500 and a trip to New York.

But for first-time judge Rachel Herz – an expert in the psychology of smell and author of The Scent of Desire (Harper Collins) – sniffing smelly sneakers is not something she’s exactly running to try out.

She says, “I’m open to all scents, but I’m trying not to think about it. I’ve heard they’re really bad, like a rotten, cheesy mixture of smells.”

Though Herz says her sneakers have “never gotten anywhere near that category of smell,” she thinks her “nose will know the winner when it gets there.”

Herz says, “[Contestants] wear their sneakers a lot while doing sweaty things or walking through places like mud, muck, or barnyards. I’m interested to find what really is the worst.”

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