Passchal handbags is taking fashion to the street with their line of purses, messenger bags, and other accessories made out of recycled truck and tractor inner tubes.
The bags, which go for up to $285, have premium leather trim, and come in a variety of styles for ladies and men, including a manly, hard-tracked version of the baby diaper bag.
And while tires traditionally have a strong smell, according to company co-founder Ken Kobrick, the only thing stinking up the bags will be dirty diapers.
He says, Theres an inherent odor with tires, but we dont use the tubes that smell. We try real hard to get the smell out from the tire. Some of the tubes are really smelly and dirty, but we clean them in environmentally-friendly solution.
Though Kobrick has seen his bags on the arms of ladies in his hometown of Richmond, Virginia, he hopes his designs burn rubber into the hands of consumers with much more disposable incomes.
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