Wednesday, October 17, 2007

26-Year-Old Cupcake Keeps Health Crusade Cooking

NORTHBROOK, Ill. (Wireless Flash - FlashNews) – A 26-year-old cupcake is behind the sweet success of one Chicago-based nutrition company.

Steve Minsky is the co-owner of Nutritional Concepts, and the health honcho has a sweet family secret – a cupcake his mother bought in 1981, which is the company’s sugary weapon.

The classic cupcake is used in nutrition seminars to demonstrate the health hazards of trans-fats, and Steve says when it comes to the cupcake, seeing is still disbelieving.

Minsky says people are shocked that the cupcake hasn’t disintegrated, and also grossed out when he tells them the snack has remained intact due to the unnatural help of trans-fats and other additives.

And with recent regulations taking trans-fats out of the fast- food supply, the cupcake crusader still has no plans to chow the crusty cake.

He says, “If you asked me a few years ago if I’d eat it if they removed trans-fats from the food supply, I would’ve done it for my fellow man. Now, if you ate it you’d probably get very ill.”

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