Wednesday, September 12, 2007

Vending Machine TV Makes You Smart

West Palm Beach, Fla. (Wireless Flash - FlashNews) – A new, all- commercial network may improve your I.Q., while quenching your thirst.

Beverage Television is a new advertisement network that will be featured on screens planted on soda machines in the United States, and creator Francisco Jimenez says the pop TV can really get your brain buzzing.

He says, “We’re delivering content that’s not gonna make you dumb, it’s gonna make you smart. You’ll be engaged while buying a beverage in a fun way.”

Jimenez is looking to target the X and Y Generation, calling the marketing scheme “very innovative” because it “actually reaches true customers” of a product. Thirsty kids will watch a commercial of the drink they’ve just bought in what Jimenez calls, “a different spin on product placement.”

Beverage TV is set to hit vending machines next month in Florida, and Jimenez isn’t worried about kids getting bored.

He adds, “It’s all commercials, all the time. But I love commercials. They’re better than most programming.”

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