Beverage Television is a new advertisement network that will be featured on screens planted on soda machines in the United States, and creator Francisco Jimenez says the pop TV can really get your brain buzzing.
He says, Were delivering content thats not gonna make you dumb, its gonna make you smart. Youll be engaged while buying a beverage in a fun way.
Jimenez is looking to target the X and Y Generation, calling the marketing scheme very innovative because it actually reaches true customers of a product. Thirsty kids will watch a commercial of the drink theyve just bought in what Jimenez calls, a different spin on product placement.
Beverage TV is set to hit vending machines next month in Florida, and Jimenez isnt worried about kids getting bored.
He adds, Its all commercials, all the time. But I love commercials. Theyre better than most programming.
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