Tuesday, August 22, 2006

Blue Jeans History Leaves People Panting For More

NEW YORK (Wireless Flash - FlashNews) – Getting the best fitting blue jeans can be a pain in the rear, but it also used to be a pain in the crotch.

According to a new book, Jeans: A Cultural History Of An American Icon (Gotham Books), the original blue jeans sold by the Levi Strauss Company featured a metal rivet right in the crotch area.

The rivet was a crucial part of the jeans until the 1930s when company president Walter Haas, Sr., stood too close to a fire while on a camping trip and quickly discovered the rivet was, unfortunately, a good conductor of heat.

Other blue jean bits from the book:

  • Before John Wayne started work on any western, he would break in his jeans by stuffing them into a bag and soaking them in the ocean overnight.

  • Elvis Presley made much of his early fortune off a line of jeans, but he personally hated the pants because they reminded him of growing up poor.

  • Finally, the Levi Strauss jeans company once made Bing Crosby a blue denim tuxedo jacket after he was refused service by a Vancouver hotel for wearing his denims.

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