So says Britt Daniel, frontman for indie-sensations done good, Spoon, who have had their music featured on The OC, and more recently in high-profile commercials for Jaguar and Verizon Wireless.
Daniel says that slaving for the better part of a decade in the Austin, Texas underground led to a loosening of their indie rock ethics, especially when it came to selling out their music to commercial interests, like primetime television shows and commercials.
In Daniels words, We dont mind having our music on a show like The OC, because our drummers demographic is teenage girls, anyway, so the more that hear us, the merrier.
Spoons latest album Gimme Fiction is also their most commercially and critically popular, with the hit single I Turn My Camera On reaching not only the modern rock Top 10 charts, but being used ubiquitously in a commercial for Jaguar.
(Contact numbers available only to subscribing media or trial media users. You can request samples at the Wireless Flash web site.)
Copyright © 2006 Wireless Flash News Inc. All rights reserved. Wireless Flash® and FlashNews® are registered trademarks of Wireless Flash News Inc.