Wednesday, November 2, 2005

Samuel Adams Brewmaster Hyping German Hop Harvest

BOSTON (Wireless Flash - FlashNews) – The French wine harvest gets more attention than the one for German hops and that’s got Boston-based brewmaster Jim Koch hopping mad.

He’s the founder of Samuel Adams Beer and spends part of each year in Bavaria, Germany, checking out the crop for hops, a key ingredient for beer that adds spice and aroma to the brew.

Sadly, he says many Americans are unaware of the importance of hops in beer. As he puts it, “No one knows what they do or how they’re used.”

Koch is on a campaign to change things one beer bottle at a time. He recently returned from Germany after buying a bunch of the best hops he could find for the Samuel Adams Imperial Pilsner 2005 Harvest, a limited edition brew hitting stores this month.

This year marks the first of what will be an annual tradition of what he’s calling a “brew-jolais nouveau” and he hopes the hop-heavy beer gives American drinkers a taste of what they’re missing.

As he puts it, “The average American barrel of beer contains two ounces of hops. This beer has 12 pounds per barrel.

(Contact numbers available only to subscribing media or trial media users. You can request samples at the Wireless Flash web site.)
Copyright © 2005 Wireless Flash News Inc. All rights reserved. Wireless Flash® and FlashNews® are registered trademarks of Wireless Flash News Inc.