Friday, July 8, 2005

Holy Guacamole! The Taquito Is Turning 65

SAN DIEGO (Wireless Flash - FlashNews) – Here’s something to chew on: The taquito is getting ready to celebrate its 65th anniversary.

The “taquito” – or “rolled taco” – was officially invented August 1, 1940, by Ralph Pesqueira Sr., owner of the San Diego-based El Indio tortilla factory.

Pesqueira started making meals for workers at nearby factories and came up with the idea of filling corn tortillas with shredded roast beef and rolling up them up tight and tiny.

He called the new snack taquitos – or “mini tacos” – and they immediately became a popular menu item that later spread to restaurants all over the world where they remain a popular appetizer.

Pesqueira’s son, Ralph, Jr., is proud of his family’s snack food legacy but asks that people call them taquitos, not the more popular, rolled tacos.

Also, Pesqueira says quality control is very important with the taquito and laments how other restaurants “over- fry” them to the tooth-breaking point or serve them with fake guacamole made from green-colored sour cream.

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