Friday, May 13, 2005

Web Surfers Are All The Same

NEW YORK (Wireless Flash - FlashNews) – Human beings come in all different shapes, sizes and colors – but we’re all exactly the same when it comes to scanning a website.

That’s according to Jeffrey Eisenberg, co-author of Call to Action, (Wizard Academy) a new marketing book that – among other things – discuss online eye-tracking studies.

He says the first place our eyes go when a website pops up is the upper left corner of the screen, then they move quickly to the center, then back to the left and finally, come to rest at the page’s center.

Eisenberg says it doesn’t matter if you’ve been to the website before or have never even surfed the web, your eyes will go through the same pattern every time subconsciously.

It’s a pattern website owners use to position their content accordingly.

For instance, navigation options are typically on the left side of the screen to provide quick options while the center contains all the important information trying to hold the viewers attention as long as possible before they move on to the next site.

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