Friday, April 15, 2005

‘Sideways’ Sparks Boom In Winery Wedding Industry

TEMECULA, Calif. (Wireless Flash - FlashNews) – Wineries can thank the film Sideways for a booming wedding industry.

The vino-loving movie has inspired many wine aficionados to flock to grape-growing regions since it hit the big screen in October – particularly engaged couples.

At Churon Winery in grape-rich Temecula, California, – 60 miles outside of San Diego – the amount of wedding requests has shot through the roof over the last six months.

Before the movie’s release, there were only one to two nuptials held per month at the winery. Now, up to seven pairs of lovebirds say their vows there every month.

Still, Churon’s wedding coordinator, Cathy Lyle, says the movie shouldn’t get all the credit for bringing engaged couples to the hills because, as she puts it, “It was already on a roll.”

Lyle believes wineries have finally become “a real destination place” for vacationers and expects to see a “600 percent” increase in Churon’s wedding business over last year.

(Contact numbers available only to subscribing media or trial media users. You can request samples at the Wireless Flash web site.)
Copyright © 2005 Wireless Flash News Inc. All rights reserved. Wireless Flash® and FlashNews® are registered trademarks of Wireless Flash News Inc.