Just ask Adam Paulson and Kevin Wool from uglychristmassweaterparty.com, a company that sells unbelievably ugly Christmas sweaters for trendy theme parties.
Their best sellers are knits that are blindingly fugly, and the gaudier ones are snapped up the fastest.
To find top-notch merchandise, the duo hit up rummage sales and thrift stores. Theyve even found and sold sweaters with their original tags from the 80s still attached.
Paulson and Wool agree that the most popular ugly sweaters are those featuring reindeer motifs, obnoxious plaid patterns, bells, sequins, and of course, glitter.
The real gems of the bunch look like they were made by someone with ADD, with all sorts of colors and patterns going on.
But the holy grail of foul holiday knits are those from the early to mid-90s period, the height of ugly sweater manufacturing.
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