The Wearable Towel is a plush towel with three arm openings that wraps around your body and stays put while at the pool, blow drying your hair, or just walking around.
The product is being dubbed the summer Snuggie, and creator Zoni Stein says folks have already begun organizing Wearable Towel pub crawls and wearing it in public.
The unisex towel can be wrapped into tunic or toga style, a fashion Stein anticipates will replace old, stained sheets at college frat parties.
He says the stylish towel is functional for drying off, covering up, or changing in public and makes a good conversation starter.
Guys have begun using it poolside as a flirting tool to talk to ladies.
Stein hopes his product takes off like the Snuggie, and will feel like hes truly made it when the Wearable Towel is picked up by hotels worldwide.
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