Friday, May 29, 2009


Trading Cards: The Original Social Network?

HOBOKEN, N.J. (Wireless Flash - FlashNews) – Long before Facebook, Twitter, and MySpace, a set of quirky trading cards pioneered the social networking trend.

In 2001, PeopleCards – trading cards containing photos and vital stats on average folks – hit the market.

The 105-card deck contained regular Joe Schmoes like “Al,” a laborer who habitually passes gas in public, “Barbi,” a young woman who likes to flash people, and “Roy,” a steelworker who picks his nose.

Creator Brant Herman says the cards were meant to celebrate real, everyday people. Through trading and collecting, they became a like a physical social network and even led to a few connections.

One man reconnected with an old college friend who was actually on one of the PeopleCards, and a featured bodybuilder used his card to promote himself to others at a competition.

Herman says no one found their future spouse through the cards, but they can still be considered one of the first social networks.

He’d like to bring them back someday, only this time they’d be online and easier to swap.

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