Annie Stoll, owner of Pizzeria Delfina in San Francisco, took a few bad reviews on Yelp.com a popular website that allows everyday people to write reviews on restaurants and bars and turned it into marketing gold.
Stoll had t-shirts made with the negative reviews written on them, and her servers are welcome to wear them while working.
She says, You have to be pretty confident in your product to put This place sucks on a shirt and let them be worn. It was a way to poke fun and lighten up a little bit.
Though the negative reviews have ironically garnered the pizza place more attention, Stoll prefers that anyone with a complaint call in to air their grievances so she can make it right.
Still, she recommends other businesses employ her same marketing tactic because it takes the power away from the Yelp reviewer.
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