Now that presidential candidates Barack Obama and John McCain are fully hitting the campaign trail, each political party will be working hard to make the other look bad.
According to conservative insider Brad Miner, author of Smear Tactics: The Liberal Campaign to Defame America (Harper), Republicans have a bad rap for being the bad guys, but theyre not the only guilty party.
He says, The left are known to not only smear individuals, but also institutions like religion and marriage. Both sides are guilty though, and smear tactics are wrong in any case.
This election will be unlike any other, since race will be playing a major role.
Miner says McCain has to be careful with his words because the Dems may jump at the chance to call him a racist.
McCain also has to watch out for mouthy celebrities, who Miner says, The Obama camp will probably use to do their dirty work.
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