Four lucky fans of the tournaments top schools UCLA, University of Florida, Georgetown University and Ohio State will be taken aboard the Goodyear Blimp and lifted 500 feet in the air.
Then, they will have two chances to toss a regulation size basketball into a hoop 100 feet off the ground.
The winner gets the honor of holding a world record and two tickets to a sporting event where the Blimp will provide aerial coverage.
It wont be easy, but UCLA senior Chris Smith thinks hes up to the challenge. He currently juggles during breaks at Bruins games, and plans to use that skill to psyche out his opponents.
However, the 6-foot, 2-inch film major admits hes worried that hell be the tallest competitor and that a shorter contestant might have the advantage of being a few inches closer to the basket.
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