For instance, if youre a consumer who flits from one brand to the next, youre a brand slut, and if you watch cooking shows but dont actually cook, you may be into gastroporn.
Those are just two new marketing terms that marketing experts Marian Salzman and Ira Matathia predict will be hot during the next 12 months.
Other bizarre buzzwords that appear in the duos upcoming new book, Next Now (Palgrave Macmillan) include....
Finally, a soccer mom who uses two BlackBerries, a mobile phone and a PDA to keep the home running smoothly is now called a She-E-O.
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