Thats the challenge facing movie critic Leonard Maltin, who just published Leonard Maltins Movie Guide 2007 (Plume Trade), the latest edition in his ongoing series.
As such, he watches at least three films a week and then writes capsule reviews almost immediately.
But theres other work as well. Besides proofreading, Maltin spends hours revising old reviews to include mentions of current stars such as Hustle And Flow star Terrence Howard.
He was a successful character actor for ten years before hitting it big and now Maltin is adding him to the cast lists of his older films.
Plus, Maltin takes each review seriously and says its just as hard to award a film a bomb rating as it is to give it four stars.
Still, he realizes his ratings are ultimately subjective.
As he puts it, All the reviews are based on theatrical screenings and that doesnt always help someone who is channel surfing on a rainy day. But you cant lower the scale to say, Oh, this film would be great on five beers.
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