But its up to the challenge, according to UFC president Dana White.
As he puts it, The sport has changed so much in the last five years. People love UFC because it is real and raw and we dont mess around.
White is hoping to up the action ante on July 8 with UFC 61: Bitter Rivals, a pay-per-view event which will be held live from Mandalay Bay in Las Vegas.
Not surprised the sport is attracting new fans all the time, White puts it this way: The fights are some of the most exciting events to watch the action keeps you excited and on the edge of your seat. No fake drama, no fake moves, just real fighting.
Meanwhile, the fourth season of The Ultimate Fighter will debut in August on Spike TV and Whites ecstatic about the growing popularity of the show because to him, its an indicator the sports going to be around for a while.
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