Monday, November 14, 2005

Ski Resort Does Snow Job On Norwegian God

WHISTLER, B.C. (Wireless Flash - FlashNews) – A ski resort near Whistler, British Columbia, is fired up about the upcoming season and is hoping Ulrr, the Norwegian god of snow is just as enthusiastic.

For the last 20-or-so years, the Whistler Blackcomb resort has started every season with an “Ulrr Festival” that is dedicated to the Norse god and culminates by burning a giant effigy of Ulrr made from old skis.

As many as 2000 Whistler residents and resort employees attend but last year the event was canceled in favor of more low-key celebrations.

But after three weeks of rain fell during the peak of the season, locals like Kirby Brown – a guest services rep at Whistler Blackcomb – started worrying Ulrr was angry.

This year, the town isn’t taking any chances: The Ulrr Festival takes place on Wednesday (Nov. 16) and Brown expects a few thousand snowbirds will attend.

He also suspects Ulrr approves since the resort is opening three weeks ahead of schedule.

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