This time, the company that makes SnoreStop is paying a man to live atop a billboard for one month, starting Monday (Nov. 14).
Jamie King, a 41-year-old tobacco store owner from Fredericksburg, Virginia, will have to eat, sleep and answer the call of nature in front of the town of Columbia, South Carolina, where the billboard will be positioned.
But King wont have it that rough: Businesses have donated a portable toilet, exercise bike, and recliner, among other things, to help King pass the time.
He jokes, I always knew Id make it to the top, and I finally have.
Kings paycheck could reach as much as $1 million based on the online sales generated from the stunt, but he says he plans to donate half of his money to the Special Operations Warrior Foundation and use the remaining share for other charitable deeds.
(Contact numbers available only to subscribing media or trial media users. You can request samples at the Wireless Flash web site.)
Copyright © 2005 Wireless Flash News Inc. All rights reserved. Wireless Flash® and FlashNews® are registered trademarks of Wireless Flash News Inc.