This time, the company that makes SnoreStop is paying a man to live atop a billboard for one month, starting Monday (Nov. 14).
Jamie King, a 41-year-old tobacco store owner from Fredericksburg, Virginia, will have to eat, sleep and answer the call of nature in front of the town of Columbia, South Carolina, where the billboard will be positioned.
But King won’t have it that rough: Businesses have donated a portable toilet, exercise bike, and recliner, among other things, to help King pass the time.
He jokes, “I always knew I’d make it to the top, and I finally have.”
King’s paycheck could reach as much as $1 million based on the online sales generated from the stunt, but he says he plans to donate half of his money to the Special Operations Warrior Foundation and use the remaining share for other charitable deeds.
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