The instructional video, Sushi 101: Just Like That, is becoming a party pastime thanks to the videos sushi chef who repeats the phrase just like that 83 times in 58 minutes on the video.
Its inspiring some sake-loving sushi fans to get soused by taking a shot every time they hear the phrase.
Co-producer Denise Dorman says the taping seemed natural at the time and didnt realize there was a problem until editing time.
Still, Dorman passed out screener copies to friends, and quickly learned the video was a smash hit with folks who like to get smashed.
Producers decided to roll with the punches by creating a special version a la VH1s Pop-Up Video where an icon of a martini glass pops up every time the chef says, Just like that.
The video comes with a warning not to overdo it, because if you took a drink every time you hear the phrase, just like that, as Dorman puts it, Youd die of alcohol poisoning just like that.
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