According to new research from Mintel, 67 percent of folks plan to partake in wine during the holidays and on special occasions.
Despite the recession, the wine market has actually grown 20 percent from 2004 to 2009 and is poised to continue increasing by 2.1 percent as the economy stabilizes.
To that end, the future of wine looks bright, especially for domestic, economy-priced varietals that have been fueling recent sales.
While 35 percent of folks claim they drink imported wine, others admit they go straight for the cheap, unpretentious stuff.
About 35 percent of people ages 21-24 say theyd drink boxed wine at home, but probably wouldnt serve it to guests.
Since nearly 20 percent of folks appear to be status-conscious about drinking boxed wine, Mintel experts believe this is a good time for marketers to class up the packaging and finally eliminate its cheap image.
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