Research from the University of Liverpool and AXE proves that theres a direct correlation between scent and confidence.
Guys who spritzed on AXE bodyspray showed an increase in confidence within 15 minutes of exposure.
The scent caused a positive change in their behavior, and as a result, women were more attracted to them.
Women watched videos of the sweet-scented men and ranked them visually appealing, despite not being able to smell them.
They were attracted to their newfound confidence, and relationship expert Whitney Casey says this proves that scent positively affects the wearer.
She says this knowledge could help guys land jobs and women in todays tough market because their sureness will set them apart.
Buying an AXE bodyspray is also a much cheaper confidence booster than splurging on a fancy new car or house.
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