Tuesday, July 14, 2009

‘Ugly Crust Pies’ Good For Business

ADRIAN, Texas (Wireless Flash - FlashNews) – Luring patrons into The Midpoint Cafe in Adrian, Texas, is easy as pie – “Ugly Crust” pie, that is.

The cafe located on Route 66 is known for its “Ugly Crust” pies, which, according to creator Joann Harwell, taste much better than they look.

Harwell began making the pies about 10 years ago when she attempted to recreate her grandmother’s recipe for “No- Fail Pie Crust.”

Her pies tasted great, but Harwell couldn’t seem to make the crusts as pretty as her grandma had, thus, “Ugly Crust” pie was born.

Over the years, Harwell’s crusts have gotten a little better but patrons still prefer ugly.

She doesn’t have a specific technique to making the crusts, though she can reveal that her secret ingredients are love, Crisco, and a glass pan, not tin.

Harwell believes anyone can make her “Ugly Crust” pies. Her cookbook, Favorite Recipes, is available at the cafe for those who want to give it a go.

(Contact numbers available only to subscribing media or trial media users. You can request samples at the Wireless Flash web site.)
Copyright © 2009 Wireless Flash News Inc. All rights reserved. Wireless Flash® and FlashNews® are registered trademarks of Wireless Flash News Inc.