Case in point: Tosca Reno is a 50-year-old fitness model who graces covers of magazines and competes in the fitness circuit.
Reno, creator of the Eat-Clean Diet, believes theres a massive cougar takeover happening in the modeling industry and soon well be seeing mature gals like herself fronting Victorias Secret campaigns and making Maxims hot lists.
She encourages women to aggressively chase life after 20 because theres plenty to do as a power cougar.
She, for instance, thrives on entering fitness competitions alongside much younger women whose jaws drop when they see her sculpted body in a bikini.
Though by 50 most women have quit the modeling world, Reno refuses to believe her expiration date is up.
Her crusade for the cougar movement and daily life is the subject of a reality show that airs in Canada called Tosca: Flexing At 49.
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