Friday, May 8, 2009

Wacky Roadside Attractions Save Companies

DALLAS (Wireless Flash - FlashNews) – Creating a roadside attraction may be the best way to save a business from going bankrupt in this economy.

Locally-owned, Mom-and-Pop businesses have been hit hard as a result of the economic downfall, but some are finding big ways to stay afloat.

Sunnyland Furniture in Dallas has employed the same marketing technique that many other small businesses have around the country in order to survive these tough times – turning their business into a roadside attraction.

Outside Sunnyland stands the unofficial world’s largest patio chair, which measures more than seven feet tall.

Chair curator Brad Schweig says having the giant piece of furniture has improved business and keeps people coming back to the store.

He says, “It makes us stand out. People drive by and see the chair and stop. Then when they need furniture they remember us and come back.”

Though he’s received many big offers for the chair, Schweig says they’ll never part with it because it’s what keeps Sunnyland thriving.

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