Thats because Gina Lance, Editor-in-Chief of transgender lifestyle website tglife.com, is the new spokesperson for Smart Cover Cosmetics line of concealers, which she uses to conceal her own beard as the only crossdressing male product endorser.
She says, Its very exciting to represent the crossdressing community. Im just a regular guy who wears a dress.
And according to Lance, this endorsement deal shows Americas growing tolerance towards the transgendered community.
Says Lance: It shows that times have changed a lot in the last 10 years, and crossdressers are more culturally accepted.
Lance hopes to reach the transgendered market through appearances at crossdresser conventions around the U.S., but doesnt want to limit the products reach to only the transgendered.
She says, The concealer is for all men who want to cover up a blemish. Its for any man with something to conceal.
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