Thursday, July 27, 2006

New Book Is ‘Cereal-listic’

CHARLOTTE, N.C. (Wireless Flash - FlashNews) – A man in Charlotte, North Carolina, is what you might call “cereal-listic.”

That’s because Topher Ellis is a cereal historian who is especially interested in the characters who appear on box covers.

He says the longest-running cereal celebrity is “Snap,” who first appeared on boxes of Kellogg’s Rice Crispies back in 1933 and was a solo act until “Crackle” and “Pop” joined him in 1941.

On the other hand, Ellis says when Kellogg’s Frosted Flakes “spokes-character” Tony the Tiger first appeared on the box around 1952 he shared billing with Katy the Kangaroo, Elmo the Elephant and Newt the Gnu.

Ellis says the Trix Rabbit and the cereal’s slogan, “Silly rabbit, Trix are for kids,” was created in its entirety on August 4, 1959 by ad man Joe Harris.

It is reportedly the oldest commercial to use the same character, same slogan and same plot.

By the way, the “silly rabbit” has actually had two bowls of Trix in his life: In 1976 and 1980, after a national vote by American kids.

Ellis is the author of a new book, Milking That Crazy Cow – A Century Of Cereals (

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