Wednesday, March 22, 2006

Creative Marketing Company Happy To Pass Ass-Vertising Torch

NEW YORK (Wireless Flash - FlashNews) – The men behind a marketing phenomenon called “ass-vertising” are happy to sit back and let others run with their idea.

Darren Paul of NightAgency – a creative marketing company in New York – is one of the guys who envisioned male and female models playfully “mooning” people only to expose a company’s logo or slogan on the backside of their undies.

He explains, “We did this one time in New York City...We kind of all knew it was going to be a hit.”

Even though the event was a huge success and they’ve had hundreds of requests to do similar stunts since, Paul admits, “We don’t want to be typecast as the guys who do ass- vertising.”

In fact, they don’t mind if other people take the butt marketing idea into their own hands. Paul says there are already a bunch of copycats out there and insists, “We totally love it and think it’s hilarious.”

Asked if there’s any way to improve on the idea, Paul says, “Maybe [supermodel] Gisele could ass- vertise.” Then again, he agrees that would be one expensive Brazilian booty.

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