Darren Paul of NightAgency a creative marketing company in New York is one of the guys who envisioned male and female models playfully mooning people only to expose a companys logo or slogan on the backside of their undies.
He explains, We did this one time in New York City...We kind of all knew it was going to be a hit.
Even though the event was a huge success and theyve had hundreds of requests to do similar stunts since, Paul admits, We dont want to be typecast as the guys who do ass- vertising.
In fact, they dont mind if other people take the butt marketing idea into their own hands. Paul says there are already a bunch of copycats out there and insists, We totally love it and think its hilarious.
Asked if theres any way to improve on the idea, Paul says, Maybe [supermodel] Gisele could ass- vertise. Then again, he agrees that would be one expensive Brazilian booty.
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