Thats according to Jim Koch, the president and founder of Samuel Adams beer, who says that consumers are taking a liking to brown ales, both for color and taste.
Koch says beer drinkers like the dark color but also the malty sweetness associated with the brew. Plus, he says the beer is actually lighter in flavor than some beer types that are lighter in color.
Although Newcastle Brown Ale is partially responsible for the brown beer trend, Koch says he realized the brewing interest for himself during a nationwide taste test he did for two new Sam Adams beers, a brown ale and a Bohemian pilsner.
Koch figured most of the beer snobs would be hop heads and prefer the pilsner and says the Brown Ales win suggests a 180-degree switch in tastes since 1995.
Samuel Adams Brown Ale hits stores starting this week and Koch predicts more companies will be jumping on the bandwagon.
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