The rock group has had hits like Everything You Want but leader Matt Scannell admits Vertical Horizon doesnt yet have an image and, points out, as the face of the band thats my responsibility.
That may change with their new CD, Go, and a national tour that begins Tuesday (Jul. 19) but Scannell is busy thinking of other ways to drum up publicity.
That includes potentially committing a crime; a gambit that Scannell points out has worked for O.J. Simpson and Robert Blake.
Scannell doesnt know exactly what kind of crime would bring the most attention but jokes, Whatever it is, its gotta be big.
Sadly, Scannells mug has yet to make the post office wall but Vertical Horizons latest single, Forever, is rising up the Billboard charts.
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