Starting Thursday (Mar. 31), Matt Crossman from The Sporting News will set out on a four-day road trip to a stock car race in Bristol, Tenn., using only official NASCAR products the entire time.
That means Crossman will only wear Hanes underwear, only fill- up with gas at Sunoco and eat meals at Checkers restaurant all official sponsors for the racing sport.
But the best part of the trip, Crossman says, is the use of a street legal replica of a Monte Carlo stock car provided by NASCARs official hotel, Best Western.
He says hes looking forward to opening it up a little on the highways, but figures the wheels will be used as more of a taxi service for curious looky-loos.
Crossman wants his adventure to show how NASCARs appeal has brought in more identifiable sponsors to the sport than any other sport.
(Contact numbers available only to subscribing media or trial media users. You can request samples at the Wireless Flash web site.)
Copyright © 2005 Wireless Flash News Inc. All rights reserved. Wireless Flash® and FlashNews® are registered trademarks of Wireless Flash News Inc.