Tuesday, March 29, 2005

Super Size Me-Type Experiment Takes On NASCAR Feel

ST. LOUIS (Wireless Flash - FlashNews) – While the documentary Super Size Me shed light on the health hazards of an all-fast food diet, one sports journalist is going on an all-NASCAR diet to prove the sport’s been steered into a broader market.

Starting Thursday (Mar. 31), Matt Crossman from The Sporting News will set out on a four-day road trip to a stock car race in Bristol, Tenn., using only official NASCAR products the entire time.

That means Crossman will only wear Hanes underwear, only fill- up with gas at Sunoco and eat meals at Checkers restaurant – all official sponsors for the racing sport.

But the best part of the trip, Crossman says, is the use of a “street legal” replica of a Monte Carlo stock car provided by NASCAR’s official hotel, Best Western.

He says he’s looking forward to “opening it up a little” on the highways, but figures the wheels will be used as more of “a taxi service” for curious looky-loos.

Crossman wants his adventure to show how NASCAR’s appeal has brought in more identifiable sponsors to the sport “than any other sport.”

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