The Jitterbug has recently become popular with young urban hipsters who think its cool to be contrary.
The trendy types say the design of the phone which only comes in two colors is simple and classic and sets a fashion statement.
Other hipsters like it because many cell phones are overloaded with geeky gimmicks and part of the cool factor in using a Jitterbug is that its sort of retro.
Theres even a review comparing the iPhone and the Jitterbug on the super techie G4 TV network which calls the comparison ...a draw.
The company has no exact figures as to the phones popularity with hipsters, but Bill Yates, Jitterbugs vice president of marketing, says hes happy to hear the phone is being accepted by a younger crowd.
He figures its a trend toward moving away from the mainstream and getting back to basics which is always in style anyway.
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