Monday, May 4, 2009

Hipsters Going Ga-Ga After Granny’s Cell Phone

SAN FRANCISCO (Wireless Flash - FlashNews) – You know those Jitterbug cell phones marketed to Baby Boomers and seniors? Well, it may not be as stodgy a product as you think.

The Jitterbug has recently become popular with young urban hipsters who think it’s “cool” to be contrary.

The trendy types say the design of the phone – which only comes in two colors – is simple and classic and sets a fashion statement.

Other hipsters like it because many cell phones are overloaded with geeky gimmicks and part of the cool factor in using a Jitterbug is that it’s sort of retro.

There’s even a review comparing the iPhone and the Jitterbug on the super techie G4 TV network which calls the comparison “...a draw.”

The company has no exact figures as to the phone’s popularity with hipsters, but Bill Yates, Jitterbug’s vice president of marketing, says he’s happy to hear the phone is being accepted by a younger crowd.

He figures it’s a trend toward moving away from the mainstream and getting back to basics which is always in style anyway.

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