Next week, British cosmetics retailer Superdrug is set to release their latest make-up range called Taxi Man, which features guyliner and manscara for bros who like to beautify.
The man make-up is designed especially for guys using soft kohl pencil, and the smoother color helps men with a heavier hand attain that smoldering look perfected by rockstars like Pete Wentz and Jared Leto, and British funnyman Russell Brand.
The cosmetics come packaged in guy-friendly monochrome colors because, as spokesperson Zaria Pinchbeck says, They might feel weird picking up a pink pencil at the store.
Though drag queens and gay men are usually the only fellas lining their lids, Pinchbeck says any man could use a little make-up.
She says, Its not a case of sexuality. Guys just want to look good.
She says many gals are into dolled up dudes and speculates theyll eventually be swapping eyeliner with their boyfriends at the pub.
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