Friday, November 16, 2007

DIRECTV Launches Mission To Get High Definition Programming To Astronauts

EL SEGUNDO, Calif. (Wireless Flash - FlashNews) – NASA’s astronauts may soon be able to kick off their space slippers and catch some High Definition TV on the extra-terrestrial tube.

In honor of NASA’s successful shuttle mission to the International Space Station, DIRECTV is offering their new living space aboard the orbital laboratory a complete HD makeover – including HD channels, DVR, and a 42-inch flat screen HDTV, so the astronauts can catch up on their favorite shows from space.

Jon Gieselman, senior vice president of marketing for DIRECTV, says their offer is a way of saying thanks to the brave space explorers, and that it “only seems fair” to make HDTV available to them.

Says Gieselman, “Now they’ll be able to catch their favorite shows and gossip with their families about what’s happening on Desperate Housewives. There’s nothing better than coming back from a dangerous space mission, kicking off your boots, and watching really good TV. It’ll be a perfect way for them to enjoy their down time.”

And while the HDTV set-up will give astronauts a wealth of programming options, Gieselman believes the space specialists will be tuning into The Sci-Fi Channel, sports, and Discovery Channel’s Mars mission updates the most.

He jokes, “Maybe on those crazy Friday nights up there they’ll even tune into those karaoke singing shows.”

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