Thats the story from Jack Lynch, author of Becoming Shakespeare (Walker Books), who says fans of Shakespeare put together an outdoor festival honoring him with music and live performances back in the day.
Lynch says, It was late 1769 instead of 1969, and it really was three days of peace, love, and Shakespeare.
Musical tributes to the poet included Sweet Willy Ho and Bard Of All Bards, which Lynch says was part of the party vibe that catapulted Shakespeare beyond pop icon status.
And just like any major concert or event, there were swarms of businesses cashing in on groupies celebrating at the bards posthumous party.
Says Lynch, Thousands of people showed up to Stratford, and they were charging the modern day equivalent of $500 a night to stay, and $50 for breakfast.
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