Revelations Perfume Incorporated has just teamed up with the mysterious singer to create his very own fragrance called 3121, and for Prince, its definitely a numbers game.
According to Revelations president Larry Couey, Prince named the scent 3121 because the numbers add up to seven, which is his spiritually lucky number.
Says Couey: Prince wants depth and meaning to his perfume. Thats part of the reason why he signed on with us. He liked our name Revelations and our perfumes Truth and Loving. He loves spiritual words.
Aside from the meaning of the scent, Couey says the enigmatic songster has been very involved in the appearance of the perfume.
He adds, The fragrance looks like real Purple Rain. The bottle is elegant with 22-carat gold features on it that are over-the-top, just like him. It looks and smells like Prince.
The purple scent will reign starting July 7, debuting with an online charity event on 3121perfume.com, and a surprise performance by Prince.
(Contact numbers available only to subscribing media or trial media users. You can request samples at the Wireless Flash web site.)
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