Thats because More Magazine is hosting the contest and only cover girls over the age of 40 need apply.
The search has already started in New York and will continue in Oak Brook, Illinois on Saturday (Oct. 7), before it continues on to cities in California, Tennessee and Texas, among others.
Ten lucky finalists will get a chance to strut their stuff in New York City and the grand prize winner will get a dress designed by Carmen Marc Valvo.
Fashion and beauty editor Lois Jay Johnson says the judges are looking for the complete package someone who is not only naturally beautiful, but also leads a full life.
She says models wont be docked points if they have gone under the knife, however.
Says Johnson: We are looking for a natural looking beauty however one might achieve it.
(Contact numbers available only to subscribing media or trial media users. You can request samples at the Wireless Flash web site.)
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