Thats according to Juan Faura, who is an expert on marketing to the Hispanic community in America.
Faura argues that the people who are planning national protest boycotts aimed at federal immigration-law reform would do better to reverse their tactics go to work that day, but only buy certain products and services supporting pro- immigrant causes and communities.
In Fauras words, A boycott or walkout is the stupidest idea ever it will only hurt the corporate notion of the [immigrant Hispanic] market.
He adds, But if these companies are spoken directly to in a language they understand the bottom line then they will respond with overwhelming support more directly.
Faura is the author of Hispanic Marketing Grows Up (Paramount Books) and The Whole Enchilada: Hispanic Marketing 101 (Paramount Books).
(Contact numbers available only to subscribing media or trial media users. You can request samples at the Wireless Flash web site.)
Copyright © 2006 Wireless Flash News Inc. All rights reserved. Wireless Flash® and FlashNews® are registered trademarks of Wireless Flash News Inc.