Colorado Springs, Colorado-based Thuerk is even listed as the Father of Spam according to The Guinness Book of Records for sending out the first bulk e-mail back in 1978 while working for the Digital Equipment Corp.
Back then, the internet was called the Arpanet, and Thuerk sent a mass e-mail message to 400 net heads inviting them to a demonstration of the DECs new product.
Thuerk says he sent the message out on a Tuesday, and by Friday the Defense Communication Agency chewed out both him and his boss for the e-mail and told him not to do it again. He explains that back then, half of the Arpanet users were the military.
These days Thuerk works as a marketing consultant and laughs at being known as the Father of Spam. He says, My son always said, I knew youd be famous, Dad.
Thuerk will be lecturing on spam next month (Mar. 22) at the IT Summit in Denver.
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