Friday, November 11, 2005

Lava Lamp Expert Reveals: ‘Lava And Disco Don’t Mix’

ROCHESTER, N.Y. (Wireless Flash - FlashNews) – The Lava Lamp is celebrating its 40th anniversary, but one lava expert says the lamp almost didn’t make it due to the Disco era.

Josh Militello, the national sales manager at Lava World, calls himself “an endless book of useless knowledge when it comes to lava,” and explains the lava lamp’s popularity started dwindling in the late ‘70s.

He says there were only a handful of people making lamps during the Disco era, because, in his words, “Lava and disco don’t mix.”

He figures at that time the lamp was “really related to the hippie and psychedelic era,” adding, “LSD and everything else didn’t hurt our sales.”

Luckily, Spencer’s Gifts decided to pick up the item in the early ‘90s and from then on, he says they’ve done “millions of units per year.”

To celebrate 40 years in the business, Lava World teamed up with Gibson guitars to make a special lava guitar, which was auctioned off for charity. Though he’d like to see more, he admits, “A custom guitar at $6,000 a pop isn’t an extremely hot item.”

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