Josh Militello, the national sales manager at Lava World, calls himself an endless book of useless knowledge when it comes to lava, and explains the lava lamps popularity started dwindling in the late 70s.
He says there were only a handful of people making lamps during the Disco era, because, in his words, Lava and disco dont mix.
He figures at that time the lamp was really related to the hippie and psychedelic era, adding, LSD and everything else didnt hurt our sales.
Luckily, Spencers Gifts decided to pick up the item in the early 90s and from then on, he says theyve done millions of units per year.
To celebrate 40 years in the business, Lava World teamed up with Gibson guitars to make a special lava guitar, which was auctioned off for charity. Though hed like to see more, he admits, A custom guitar at $6,000 a pop isnt an extremely hot item.
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