Hilfigers new CBS show, The Cut, centers around 16 style-savvy contestants vying for a chance to work with the designer, with one fashionista being cut away each week.
Naturally, Hilfiger has a catchphrase prepared that he hopes becomes as ubiquitous as Youre fired has for Trump, but he refuses to say something obvious.
Hilfiger says hes keeping his lips sewn tight until The Cut debuts on June 9 because he wants it to be a surprise.
He isnt giving any hints but promises it wont use the name of the show, such as Youre cut.
The winner of the show will not only work with Hilfiger, he or she will also be responsible for designing a new global lifestyle brand.
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