Tuesday, May 31, 2005

Will Tourists Go Mad For ‘Madagascar?’

SOLANA BEACH, Calif. (Wireless Flash - FlashNews) – The new animated comedy Madagascar is giving great exposure to the island nation, but it hasn’t started a tourism boom – yet.

Susan Herbst of Cortez Travel, the designated U.S. agency for Air Madagascar, says despite the movie’s popularity, she hasn’t had any inquiries from film fans who want to see the island in the flesh.

However, things could change because, in her words, “Everytime Madagascar is featured on TV or the movies, we get an increase in interest.”

But while Madagascar the movie is being marketed towards families, Madagascar the country has a way to go before it becomes an all-ages destination.

Herbst says the island is still off-the-beaten-path and suggests parents shouldn’t bring children under the age of eight.

Another reason why Madagascar may not be for kids: Although the film features lions, hippos and giraffes as characters, the actual animal population on the island is mostly made of various species of lemurs and exotic birds.

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