Its the brainchild of Chelsea Hardaway and her co- authors of Why Business People Speak Like Idiots (Free Press).
The contenders letters were chosen based on several criteria, including: illegibility; avoiding giving concrete examples of the companys business strategy; and use of jargon like incentivize my constituents or put skin in the game.
Hardaway says business people speak like idiots because we live in a litigious society and the corporate atmosphere trains clones.
The Manure Madness started with 32 of the largest Fortune 100 companies dubbed the Verbal Diarrhea Quotient round. Hardaway and her co-authors are whittling those down to the Final Foul which the public will vote on at fightthebull.com.
On April 4, the winner will be crowned the First Annual Shining Beacon of Business Idiocy, and Hardaway has her eye on Lockheed Martin or the health care empowerment company McKesson taking the title.
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